Sunday, December 17, 2006

Cindy's latest shilling. Which is fine with me.

I realise that this plug constitutes a commercial, but anything that helps support my Cindy is worth time on this blog.

Some may have come to look at the new Rooms To Go furniture store on Saturday, but they couldn't help but take a peek at supermodel and furniture designer Cindy Crawford.

Lines wrapped around the megastore — located on U.S. 41 North just south of Anchor Rode Drive — looking much like the wait to see Santa in a big-city department store.

But this wasn't holiday-related, although there were hundreds waiting with stars in their eyes: Crawford was in town this week, shooting a TV commercial for the furniture store, and consented to a personal appearance.

Faces of curious locals bobbed up and down, trying to get a glimpse of the supermodel, who sat at a desk autographing photos of herself, standing only when those waiting asked to have their pictures taken with her.

Meanwhile, electronic and cell phone cameras flashed away, locals gauging the distance to see if they got the shot.

Naples resident Pia Aviles positioned herself so she could photograph Crawford from behind the deputy-guarded lines.

"My daughter is 16 and wants to be a model," Aviles said, explaining that she was holding a place in line for Camila, 16, a Lely High School junior.

Peter Granger was in line because his wife and daughter wanted to see Crawford.

Asked why they wanted to see her, Granger shook his head: "I don't know," he said.

Wearing a Temperley of London cream-colored puff-sleeved blouse that had sparkly trimmings; black skinny pants; and Jimmy Choo slingbacks, Crawford wasn't wearing any jewelry, but was made up for a photo shoot and commercial.

"How old is she?" seasonal Naples resident Marguerite Scharf asked a bystander.

"I didn't even know who she was until my son asked if I was going to see her. I was curious to see what this is all about," Scharf said.

Ann Anderson and her daughter, Amee, were — technically — looking for new furniture for Amee's bedroom.

"She's pretty. Very pretty. How old is she?" asked Ann Anderson.

Seasonal resident Irene Hamel said she came to see Crawford.

"I don't need any furniture," Hamel said, but noted that she hadn't known Rooms to Go had opened a new store.

Crawford's longtime hair stylist Stephen Knoll, who owns a salon on Madison Avenue and East 58th Street in New York, said he thought Crawford attracted a good turnout.

A friend for 20 years who travels with her to do her hair, Knoll said Crawford has always had mass appeal.

"Her approach is so friendly and open, which she is. She's a woman's woman (in that) women can relate to her," Knoll said. "Outer beauty is one thing but her inner beauty really comes across."

TV commercial producer Howie Rogers said the Crawford spot probably will be on television by early January.

"It's going into editing next week," he said.

The mother of a son and a daughter, Crawford, 40, has been designing children-friendly furniture for Rooms to Go for about 2 and 1/2 years.

According to Rooms To Go President Jeff Seaman, her line generates more than $100 million a year in sales.

Reared in the Midwest, Crawford's family wasn't affluent and her Rooms To Go collection is geared to families of the same ilk, she said earlier this week.

2 comments:

The Archivist said...

This is totally awesome of Cindy.

Peter Granger, eh? His daughter's named Hermione? ;-)

MuffinMan said...

No pics of Cindy??? :((